Selected Work
Real engagements across CPG and Foodservice — from data engineering and dashboarding to pricing strategy, loyalty analytics, and embedded insights.
eCommerce Performance & Attribution Platform
A soft-drink leader focused on e-Commerce growth wanted to track digital business performance and identify digital execution and investments to sustain growth.
ANALITICA designed an end-to-end program to onboard and orchestrate data assets and develop a suite of analytical solutions to track, diagnose, forecast and prescribe recommendations for the ecommerce business and its execution levers. The solution was widely adopted across the organization in a channel that represents more than two-thirds of business unit growth.
Embedded Analytics Bandwidth for a Global Insights Team
A leading global CPG company's Insights Team faced more business questions than their team could answer. Growing headcount was not an option, and their dedicated insights and analytics organization was focused on strategic priorities.
ANALITICA embedded a team of 5 analysts across 3 workstreams: Shopper & Customer Insights, Brand & Consumer Insights, and Market & Competitive Intelligence, mining data from Circana, Luminate, Mintel, and consumer research to clear a growing backlog and deliver curated, decision-ready data stories directly to the business.
Brand Health Research Platform Across 11 Markets
A global CPG company needed to consolidate and get more value from Brand Health Survey data spread across categories, markets, and research waves, with no unified way to visualize performance or generate precise insights.
ANALITICA developed a Power BI dashboard integrating 90+ survey files across 7 categories, 11 markets, and 4 research waves. The platform enabled brand funnel visualization, competitor benchmarking with statistical significance testing, and a custom crosstab module giving teams the ability to generate ad hoc insights on demand.
End-to-End Pricing Analytics for a Casual Dining Leader
In the highly competitive restaurant industry, pricing directly impacts sales and guest count, yet our client, a leading casual dining company, lacked the analytics processes to make confident, data-backed pricing decisions.
ANALITICA built an end-to-end pricing analytics capability spanning competitive intelligence, price tier evaluation by geography and household income, menu price recommendations, pre/post price change measurement, and franchisee pricing alignment, giving leadership a clear, data-driven foundation for every pricing decision across the chain.
Loyalty Program Overhaul & Analytics for a Casual Dining Chain
A leading casual dining chain needed a comprehensive overhaul of its loyalty program to boost ROI and customer satisfaction. With no reliable tracking mechanism in place and a program transition on the horizon, the stakes were high.
ANALITICA implemented an integrated campaign tracking program with tailored reports delivering campaign-level feedback and ROI measurement. We provided ongoing ad hoc analysis support, including liability estimation, and guided the full strategic redesign of the loyalty program to maximize customer participation and long-term program effectiveness.
Brand Performance & Competitive Benchmarking Dashboard
A multi-brand CPG company needed a unified view of brand performance across data sources, but their retail scan, shopper panel, and shipment data lived in silos, making it impossible to benchmark against competitors or understand regional performance drivers.
ANALITICA built a multi-source performance tracking platform on Azure integrating syndicated retail scan data, shopper panel data, and shipments, giving brand teams a real-time view of KPIs vs. annual targets, market share by channel, regional deep dives, performance driver decomposition, and detailed promotional sales analysis all in one place.