About Us | ANALITICA

Our Story

We Built Analitica to Solve a Problem We Lived

We are analytics industry veterans with deep experience aligning decisions to data analytics processes. Across our careers, we worked with world-class brands in CPG, Retail, Foodservice, and Technology — and we saw the same pattern repeat itself everywhere.

Organizations were investing massively in data infrastructure and analytics platforms, yet 80% of those initiatives weren't delivering business outcomes. The culprit? A laser focus on building analytics capability — while neglecting the most critical step: infusing knowledge and insights into actual decision-making.

We call this the Decision Gap — and closing it is our sole mission. We made it our purpose to prevent organizations from falling into the pitfalls we observed over a combined 60+ years of industry experience.

"We call this approach Decision Driven Data — and it changes everything."

See How We Work →

60+

Years combined expertise

9.7/10

Client satisfaction (CSAT)

Context

The Evolution of the Analytics Frontier

Across every era, the analytics industry has added new capabilities — but one challenge has remained constant: orchestrating those capabilities into real business decisions.

~2005 — "Data Science" Era

Capability Building

Organizations proved data could predict outcomes by building the first internal analytics teams, overcoming early talent scarcity in data science.

~2012 — "Big Data" Era

Infrastructure at Scale

Companies scaled infrastructure to handle rapid data growth — storing massive volumes of data that initially delivered limited business value.

~2016 — "Self-Service" Era

Democratization

BI tools were democratized across organizations, driving dashboard access while navigating inconsistent definitions and metrics.

NOW — "AI" Era

Decision Intelligence

Integrated AI models, data, and business logic are being embedded into automated decision engines — shifting from pilots to scalable, repeatable impact.

🎯

The Constant Across Every Era

Each era added capabilities — yet organizations consistently struggled to orchestrate analytics into actual business decisions. The technology changed. The problem didn't.

"80% of data analytics initiatives don't deliver business outcomes."

— Gartner Research

The Analitica Difference

Final Mile Analytics

We focus exclusively on the final mile of the analytics journey — bridging the gap between data capability and the decisions that drive business growth. This is Decision-Driven Data.

Leadership

Meet Our Founding Partners

Amanpreet Soin

Co-Founder

Previously: Head of Data Strategy & Engineering, Kantar

Over 20 years in Insights and Analytics, with extensive experience helping CPG and Restaurant companies develop cutting-edge analytics capabilities. Amanpreet brings deep technical expertise in data strategy and engineering to every client engagement.

CPG · Restaurants · Data Engineering LinkedIn

Moises Cohen

Co-Founder

Previously: Head of Customer Analytics, Kantar · Marketing, PepsiCo · Investment Banking, BofA Merrill Lynch

Over 17 years in Marketing, Data Strategy and Analytics across Food, Bev, Retail and Technology verticals. Moises bridges the gap between business strategy and analytics execution, bringing rare cross-functional depth to every engagement.

Food & Bev · Retail · Strategy LinkedIn

Shandilya Adipudi

Co-Founder

Previously: Chief of Staff, Capillary Technologies · B.Tech, IIT

Over 18 years in Insights and Analytics with experience across CPG, Restaurants, CRM and Loyalty. A B.Tech from IIT, Shandilya combines rigorous analytical thinking with hands-on operational experience to deliver scalable, lasting impact.

CPG · CRM & Loyalty · AI LinkedIn

Analytics Veterans.
Real-World Results.

We Built Analitica to Solve a Problem We Lived